The Facebook Timeline Transition— Learn from the Early Adopter Brands[WEBINAR]

Ready or not—your brand fan page, is going to change to the new Timeline format on March 30. Time is no longer on your side… but Wildfire is. Join our experts as they share the important lessons learned from early adopters.

With a different look, better tools, and more control over content, brands are trying to express themselves in new ways to increase engagement and win new followers. The experts at Wildfire will fill you in on what’s working, and what isn't.

Join us for a close look at:

  • How Timeline has impacted fan page engagement

  • How early adopter brands have learned to optimize content

  • How to rethink engagement applications for the new Timeline user flows

  • New best practices from some of the savviest marketers on Facebook

Register here to attend, FREE. All registrants will receive a copy of the recorded presentation after the webinar.
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Wildfire Announces Integration with YouTube!

We’re excited to announce some very special news: Wildfire is now integrated with the “Queen Mother of Video” YouTube, and Wildfire’s incredibly successful video contests will now be available to brands on their YouTube brand channels.



With this announcement, Wildfire is the first social marketing platform to enable brands to drive engagement with consumers across Facebook, LinkedIn, Twitter and YouTube. Our video contest promotions are an incredibly popular part of our Social Marketing Suite, and we’ve seen 100% annual growth in the use of video contests over the last two years, as brands leverage the power of contests to engage consumers and inspire user-generated content.



Brands like Dairy Queen, Mercedes-Benz, Sony and Western Union have run successful video contests on Facebook, as have 7,000 other Wildfire video contest clients in the past 12 months. By adding YouTube into the mix of networks brands can use to engage users, Wildfire is offering enterprise and consumer brands the ability to tap into a social environment where users view over 4 billion videos per day.



To learn more about this exciting new integration, view the press release here, or read about it in Adweek here. To find out about how your brand can run its next video contest across Facebook, LinkedIn, microsite, and YouTube, contact us here.
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Numbers: Wildfire is the Biggest Social Media Marketing SoftwareCompany in the World

The numbers on the left side of this post are either a math problem, a complicated engineering puzzle designed to suss out talented new hires, or a series of really exciting announcements we’d like to share with you. Which would you bet on? Our money is on Option Number 3.

Just this morning we shared numbers with the world that we’ve never shared publicly before, because we wanted to share how fast Wildfire has grown and what we’ve achieved with you, our loyal customers. We couldn’t have made these numbers without you. Ready for the facts?

In 2011, Wildfire saw revenue growth of over 300% and surpassed a total of 13,000 paying customers, including 30 of the top 50 global brands. This makes us the largest social media marketing software company in the world. 

Our platform has been used to power over 200,000 marketing campaigns throughout the world. Going global required some expansion, though, so we’ve grown our team to over 300 employees (from 2 in 2008). We put offices in London, Paris, Munich, and Singapore, which helped grow our international business by 500%, and now more than 24% of Wildfire’s revenue comes from outside the U.S.

Brands use Wildfire because it works, and it works really well. On average, Wildfire customers gain a 3x increase in fan growth rate while running Wildfire software. We signed on over 300 new subscription clients in the last 6 months of 2011, spreading faster than a...well, you know what.

Finally, and arguably most importantly, we managed to do this without sacrificing the spirit, brilliance, motivation, and enthusiasm of a workforce that is among the brightest in the industry. Even in today’s competitive tech hiring climate, Wildfire was named one of the Top 10 “Best Places to Work” in 2011 and 2012 by the San Francisco Business Times. It is also currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.

What have we learned from all of these achievements? We asked our CEO Victoria, and she said: “Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction.”

Read the full press release here.

With the help of our team, our clients, our fans, followers, and friends, Wildfire is well positioned to further scale in the coming years. We’re excited to see how far we can take this company we love, and invite you to stick with us to see it too! Don’t all these numbers just make you want to go out and do a Sudoku?!


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Introducing Wildfire's Chief Marketing Officer Doug Laird

What would you do if you’d spent the past decade growing some of the biggest companies in Silicon Valley, and the world? If you had to your credit a background of executive marketing positions at the biggest enterprise software companies in the world including Oracle, Siebel Systems, and SAP/Virsa? If you had just finished leading a company, that Gartner called a “marketing juggernaut,” through a successful IPO?

Well, you’d join Wildfire, of course.


Wildfire is pleased to welcome to our team just such a person, Doug Laird. Doug joins Wildfire from business intelligence software company Qliktech, where as VP of Global Marketing he helped grow Qliktech’s annual revenue run-rate from $80 million to $321 million in just three years (juggernaut for sure!). Doug also oversaw marketing strategy during the company’s big IPO in July of 2010; it was one of the top 3 best performing tech IPOs of the prior 2 years.

Not satisfied with this awesome list of professional and business successes, Doug decided to find himself another Silicon Valley software company to take to the next level, and he chose Wildfire because,
“As a long-time technology marketer, I believe that social engagement is the marketing model of the future, and Wildfire is in the best position to capitalize on this trend and serve the market with its volume and velocity model, focused on small and medium-sized businesses with rapid movement into the enterprise. I’ve seen this approach succeed time and again with the world’s top software companies, such as Salesforce.com, and it’s clear to me that Wildfire has the same scalable model that will allow us to take advantage of this tremendous opportunity.

Wildfire is a thought leader that is ushering in the new era of engagement marketing, and I’m excited to join the team at this pivotal point in the company’s history.”

We couldn’t have said it better ourselves! Welcome to the team, Doug.  Read the full press release here.

Leave a comment welcoming Doug to the Wildfire team below! We love to hear from you.
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Mobile and Facebook: Don't Get Ready, BE Ready

On February 29th, Facebook revealed big plans for the mobile platform, including that the new Timeline format for brands will also be available on the mobile platform. The game changing updates mean that for users of other social media marketing platforms, the message for 2012 will be: we need to get ready for mobile. For users of Wildfire the message will be: I am ready for mobile!

Let’s recap the announcements Facebook made and what they mean for your brand:

  • Timeline for brands will also be functional in the mobile platform (but will be made available at an unspecified date in 2012)

Implications for brands: Where brands can currently launch mobile-optimized marketing campaigns that users can access from their smart devices, soon users will be able to experience the same exact workflow on their desktop as on their smart phone. The new Timeline format for brands, once available on the mobile network, will enable page managers to curate an identical experience for all users, regardless of how they’re accessing branded content on Facebook. This means a big impact on your brand’s reach, especially as we consider that nearly half of the active Facebook user population interacts with the network from their mobile device.

  • Sponsored Stories now appear in the mobile feed as well

Implications for brands: To date, there has been no advertising reach to any Facebook users on mobile devices. In light of the fact that approximately 450 million Facebook users interact with the network using a mobile device, this was an enormous opportunity lost to marketers— until now. Sponsored Story ad units are the only ones being released to mobile Timelines— this means that promoting these “organic word of mouth” advertising units will become a major part of every marketers mission.

In a sense, it’s a bit silly to call 2012 the Year of Mobile because every year since the release of Apple’s ill-fated Newton has been the Year of Mobile. We have always been moving toward computing devices that are smaller, faster, and cheaper. According to research by Morgan Stanley, the number of people who access the Internet primarily from mobile devices will surpass desktop users sometime in 2013.

The shift toward mobile is about to hit social media in a big way. Facebook recently revealed that more than 450 million people use Facebook Mobile on a monthly basis, and more importantly, mobile is outgrowing desktop use 2:1. They have planned a variety of mobile-centric product announcements this year, including Sponsored Stories for Mobile, which will be the one and only advertising channel there.

Marketers who fail to integrate mobile support into their social media plans are in grave danger of being left behind.

Fortunately for Wildfire clients, many of our most popular templates already look great across all viewing platforms. What’s more, we’ve made it a one-step process to design and deploy Facebook page tabs that look beautiful on mobile, tablets, and on the desktop. (See the related press release here). There’s no messing around with multiple content channels and no synchronization issues or duplication of effort between creative teams. All a client has to do is choose a template and supply the creatives; we make sure it looks beautiful wherever it’s viewed.

The linchpin of Wildfire’s mobile platform is the philosophy of responsive design, which employs specific HTML5, CSS, and Javascript technologies to ensure that the same content displays well on devices of any screen size. We believe that campaigns using responsive design will serve to distinguish truly beautiful and content-oriented brands and apps from the merely serviceable.

More advanced clients who want to write their own custom templates can take advantage of our copious documentation, example code, and powerful plug-in framework to quickly build beautiful campaigns that look great whether the customer is viewing on an Android phone or a 27” widescreen.  And our Analytics framework keeps track of mobile statistics separately, so clients can see for themselves the impact mobile users are having on their bottom line. (See the related press release here).





2012 may or may not be the Year of Mobile, but it’s definitely the year mobile becomes a primary channel for the social media experience. Don’t be left behind.
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Everything a Marketer Should Know about New Facebook Timelines forBrands [WEBINAR]

Join Wildfire for a free webinar on Friday March 02 about,"Timeline for Brands: How to make the switch." Every person that registers will receive Wildfire's white paper, "Best Practices for Brand Timeline Management."

On February 29th Facebook announced the transition of brand pages on Facebook from the previous profile-like format to the new style: Timeline. This major update affects not only the look and feel of brand pages, but their function and best practices for how to use them.

The switch to Timeline is available for all page owners now, but will be automatically pushed to all pages at the end of March. That leaves just one month to understand the changes, optimize the features, and recreate a Facebook marketing strategy for your brand.

There's a lot to learn, but we're here to help. Join us this Friday at 10am PST for a free webinar— we'll take a comprehensive look at every new feature and go through all the changes you need to keep top-of-mind when re-working the Facebook strategy for your brand.

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Wildfire Announces Social Ads Integration into the Social MarketingSuite

New ads technology integrated into a complete social platformWildfire, along with our friends at Adaptly, announced today that we are integrating Adaptly's unique social advertising optimization technology into the Wildfire Social Marketing Suite.  The combination gives marketers, for the first time, a single place to manage paid, earned, and owned media.

Not your average ads solution
Unlike first-generation ad management solutions – which optimize only for traditional metrics like cost-per-click, fans, or impressions – Wildfire's solution integrates Adaptly's technology, which optimizes for maximum social engagement too (i.e. the number of people talking about your brand in some way). Adaptly's proprietary technology aggregates more than 160 social metrics from a brand's owned channels (like their Facebook page) and earned channels (like their fans’ likes, shares and comments that reach their fans’ friends). Then it analyzes the impact of ads on earned media in real time, and continuously refines ads to reach those fans that are truly interested in interacting with the brand. This drives ongoing engagement – the objective marketers care most about today – at the lowest cost. Our own beta test clients saw an average 49% cost-per-fan reduction.

In other words, where traditional social ad solutions require human intervention— A/B testing, constant monitoring, pausing poorly performing ads and rejigging to make them better— our sophisticated ad optimization algorithm now corrects campaigns in real-time, pulling the duds offline and allocating spend to the high performers...all faster than the fastest human could make it happen.

Yes, social ad management is available on other social marketing platforms, but self-optimizing technology is unavailable from any other vendor. Wildfire is the first social marketing platform to bring this integrated social ad solution to market. This is the future of social advertising, and Wildfire is offering it now.

Not just Facebook

By the way, Facebook is not the only social network that offers big marketing opportunities, and neither should it be your only consideration for ad campaigns. Adaptly is social network agnostic, so you can run your powerfully engaging ad campaigns on Facebook, Twitter, and LinkedIn too.

Wildfire is incredibly excited about this unique partnership, and we look forward to offering it to our clients. For additional information, including Wildfire CEO Victoria Ransom’s remarks about this big announcement, check out our press release here.  
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