Introducing Wildfire's Chief Marketing Officer Doug Laird

What would you do if you’d spent the past decade growing some of the biggest companies in Silicon Valley, and the world? If you had to your credit a background of executive marketing positions at the biggest enterprise software companies in the world including Oracle, Siebel Systems, and SAP/Virsa? If you had just finished leading a company, that Gartner called a “marketing juggernaut,” through a successful IPO?

Well, you’d join Wildfire, of course.


Wildfire is pleased to welcome to our team just such a person, Doug Laird. Doug joins Wildfire from business intelligence software company Qliktech, where as VP of Global Marketing he helped grow Qliktech’s annual revenue run-rate from $80 million to $321 million in just three years (juggernaut for sure!). Doug also oversaw marketing strategy during the company’s big IPO in July of 2010; it was one of the top 3 best performing tech IPOs of the prior 2 years.

Not satisfied with this awesome list of professional and business successes, Doug decided to find himself another Silicon Valley software company to take to the next level, and he chose Wildfire because,

“As a long-time technology marketer, I believe that social engagement is the marketing model of the future, and Wildfire is in the best position to capitalize on this trend and serve the market with its volume and velocity model, focused on small and medium-sized businesses with rapid movement into the enterprise. I’ve seen this approach succeed time and again with the world’s top software companies, such as Salesforce.com, and it’s clear to me that Wildfire has the same scalable model that will allow us to take advantage of this tremendous opportunity.

Wildfire is a thought leader that is ushering in the new era of engagement marketing, and I’m excited to join the team at this pivotal point in the company’s history.”

We couldn’t have said it better ourselves! Welcome to the team, Doug.  Read the full press release here.

Leave a comment welcoming Doug to the Wildfire team below! We love to hear from you.