The numbers on the left side of this post are either a math problem, a complicated engineering puzzle designed to suss out talented new hires, or a series of really exciting announcements we’d like to share with you. Which would you bet on? Our money is on Option Number 3.Just this morning we shared numbers with the world that we’ve never shared publicly before, because we wanted to share how fast Wildfire has grown and what we’ve achieved with you, our loyal customers. We couldn’t have made these numbers without you. Ready for the facts?
In 2011, Wildfire saw revenue growth of over 300% and surpassed a total of 13,000 paying customers, including 30 of the top 50 global brands. This makes us the largest social media marketing software company in the world.
Our platform has been used to power over 200,000 marketing campaigns throughout the world. Going global required some expansion, though, so we’ve grown our team to over 300 employees (from 2 in 2008). We put offices in London, Paris, Munich, and Singapore, which helped grow our international business by 500%, and now more than 24% of Wildfire’s revenue comes from outside the U.S.
Brands use Wildfire because it works, and it works really well. On average, Wildfire customers gain a 3x increase in fan growth rate while running Wildfire software. We signed on over 300 new subscription clients in the last 6 months of 2011, spreading faster than a...well, you know what.
Finally, and arguably most importantly, we managed to do this without sacrificing the spirit, brilliance, motivation, and enthusiasm of a workforce that is among the brightest in the industry. Even in today’s competitive tech hiring climate, Wildfire was named one of the Top 10 “Best Places to Work” in 2011 and 2012 by the San Francisco Business Times. It is also currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.
What have we learned from all of these achievements? We asked our CEO Victoria, and she said: “Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction.”
Read the full press release here.
With the help of our team, our clients, our fans, followers, and friends, Wildfire is well positioned to further scale in the coming years. We’re excited to see how far we can take this company we love, and invite you to stick with us to see it too! Don’t all these numbers just make you want to go out and do a Sudoku?!
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