The Facebook Timeline Transition— Learn from the Early Adopter Brands[WEBINAR]

Ready or not—your brand fan page, is going to change to the new Timeline format on March 30. Time is no longer on your side… but Wildfire is. Join our experts as they share the important lessons learned from early adopters.

With a different look, better tools, and more control over content, brands are trying to express themselves in new ways to increase engagement and win new followers. The experts at Wildfire will fill you in on what’s working, and what isn't.

Join us for a close look at:

  • How Timeline has impacted fan page engagement

  • How early adopter brands have learned to optimize content

  • How to rethink engagement applications for the new Timeline user flows

  • New best practices from some of the savviest marketers on Facebook

Register here to attend, FREE. All registrants will receive a copy of the recorded presentation after the webinar.
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Wildfire Announces Integration with YouTube!

We’re excited to announce some very special news: Wildfire is now integrated with the “Queen Mother of Video” YouTube, and Wildfire’s incredibly successful video contests will now be available to brands on their YouTube brand channels.



With this announcement, Wildfire is the first social marketing platform to enable brands to drive engagement with consumers across Facebook, LinkedIn, Twitter and YouTube. Our video contest promotions are an incredibly popular part of our Social Marketing Suite, and we’ve seen 100% annual growth in the use of video contests over the last two years, as brands leverage the power of contests to engage consumers and inspire user-generated content.



Brands like Dairy Queen, Mercedes-Benz, Sony and Western Union have run successful video contests on Facebook, as have 7,000 other Wildfire video contest clients in the past 12 months. By adding YouTube into the mix of networks brands can use to engage users, Wildfire is offering enterprise and consumer brands the ability to tap into a social environment where users view over 4 billion videos per day.



To learn more about this exciting new integration, view the press release here, or read about it in Adweek here. To find out about how your brand can run its next video contest across Facebook, LinkedIn, microsite, and YouTube, contact us here.
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Numbers: Wildfire is the Biggest Social Media Marketing SoftwareCompany in the World

The numbers on the left side of this post are either a math problem, a complicated engineering puzzle designed to suss out talented new hires, or a series of really exciting announcements we’d like to share with you. Which would you bet on? Our money is on Option Number 3.

Just this morning we shared numbers with the world that we’ve never shared publicly before, because we wanted to share how fast Wildfire has grown and what we’ve achieved with you, our loyal customers. We couldn’t have made these numbers without you. Ready for the facts?

In 2011, Wildfire saw revenue growth of over 300% and surpassed a total of 13,000 paying customers, including 30 of the top 50 global brands. This makes us the largest social media marketing software company in the world. 

Our platform has been used to power over 200,000 marketing campaigns throughout the world. Going global required some expansion, though, so we’ve grown our team to over 300 employees (from 2 in 2008). We put offices in London, Paris, Munich, and Singapore, which helped grow our international business by 500%, and now more than 24% of Wildfire’s revenue comes from outside the U.S.

Brands use Wildfire because it works, and it works really well. On average, Wildfire customers gain a 3x increase in fan growth rate while running Wildfire software. We signed on over 300 new subscription clients in the last 6 months of 2011, spreading faster than a...well, you know what.

Finally, and arguably most importantly, we managed to do this without sacrificing the spirit, brilliance, motivation, and enthusiasm of a workforce that is among the brightest in the industry. Even in today’s competitive tech hiring climate, Wildfire was named one of the Top 10 “Best Places to Work” in 2011 and 2012 by the San Francisco Business Times. It is also currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.

What have we learned from all of these achievements? We asked our CEO Victoria, and she said: “Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction.”

Read the full press release here.

With the help of our team, our clients, our fans, followers, and friends, Wildfire is well positioned to further scale in the coming years. We’re excited to see how far we can take this company we love, and invite you to stick with us to see it too! Don’t all these numbers just make you want to go out and do a Sudoku?!


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Introducing Wildfire's Chief Marketing Officer Doug Laird

What would you do if you’d spent the past decade growing some of the biggest companies in Silicon Valley, and the world? If you had to your credit a background of executive marketing positions at the biggest enterprise software companies in the world including Oracle, Siebel Systems, and SAP/Virsa? If you had just finished leading a company, that Gartner called a “marketing juggernaut,” through a successful IPO?

Well, you’d join Wildfire, of course.


Wildfire is pleased to welcome to our team just such a person, Doug Laird. Doug joins Wildfire from business intelligence software company Qliktech, where as VP of Global Marketing he helped grow Qliktech’s annual revenue run-rate from $80 million to $321 million in just three years (juggernaut for sure!). Doug also oversaw marketing strategy during the company’s big IPO in July of 2010; it was one of the top 3 best performing tech IPOs of the prior 2 years.

Not satisfied with this awesome list of professional and business successes, Doug decided to find himself another Silicon Valley software company to take to the next level, and he chose Wildfire because,
“As a long-time technology marketer, I believe that social engagement is the marketing model of the future, and Wildfire is in the best position to capitalize on this trend and serve the market with its volume and velocity model, focused on small and medium-sized businesses with rapid movement into the enterprise. I’ve seen this approach succeed time and again with the world’s top software companies, such as Salesforce.com, and it’s clear to me that Wildfire has the same scalable model that will allow us to take advantage of this tremendous opportunity.

Wildfire is a thought leader that is ushering in the new era of engagement marketing, and I’m excited to join the team at this pivotal point in the company’s history.”

We couldn’t have said it better ourselves! Welcome to the team, Doug.  Read the full press release here.

Leave a comment welcoming Doug to the Wildfire team below! We love to hear from you.
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