The significance of online forms can’t be understated; effective forms are a way for users to communicate with brands, and a way for brands to acquire customers, grow communities, accumulate data and drive sales. To ensure that the forms you’re creating are effective, be sure that they align with these three best practices:
- Use big, bold typefaces. Keep in mind that you have roughly 8-10 seconds to get a conversion, so it’s important to capture users’ attention immediately with your logo and branded message in bold type that is tough to miss.
- Make sure your forms have a clear purpose. Users are much more inclined to complete your form when they know what they’re getting in return, and when they’re getting it. To achieve this, make sure that the forms you create answer five key questions for the user:
- What is this?
- Why should I sign up? (i.e., What is the end result?)
- Who else is using this?
- How do I sign up?
- When will I receive the emails, prize, or other follow-up in return?
By answering these questions, you help set realistic user expectations, which promotes the development of an honest relationship your audience and your brand. An honest relationship is key to nurturing brand loyalty and encouraging your audience to speak positively of your brand to others.
- Incorporate calls to action on your buttons. Buttons are included on online forms to compel a user to do something. By incorporating custom calls to action into your buttons, such as “Sign-Up for Our Newsletter,” “Get Product Updates,” and “Download Our Free E-Book,” they become inherently more enticing to users than a simple “Submit” button. Keep this in mind when you design forms, and give users a reason to click!
What are your plans for using Wildfire’s signup form plugin? Weigh in with your own creative ideas in the comments below. We love hearing from you!
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