2009

We Sincerely Apologize for the Unintentional Emails Today!

We are extremely embarrassed and sorry to report that we accidentally sent our newsletter today to a number of recipients that had not signed up to receive our newsletter. One of our Campaign Monitor lists that was compiled for a different purpose was inadvertently included in our newsletter mailing. We cannot apologize enough to those who received our newsletter in error, to Campaign Monitor (who is a trusted partner and who is 100% anti-spam) and to our customer base in general. We've always been so careful to only ever email businesses that have explicitly signed up to receive correspondence from us and until now we have been very proud to have had an extremely low unsubscribe rate on our newsletter. This mistake is a huge black mark on our record and we are very, very sorry for this.

If your concerns have not been addressed by this blog post or you would like more information about this situation, please don't hesitate to email or call our founder & CEO personally at victoria@wildfireapp.com or 650 387 4249.

Navigating the new Facebook Promotions Guidelines

As you may have heard, Facebook recently changed their Promotions Guidelines. We've received a lot of questions about this new guidelines so we wanted to highlight what we consider to be the most important aspects. The good news is that the new Facebook Promotions Guidelines do not stop any company, big or small, from using promotions (i.e. contests and sweepstakes) to grow their fan base and to make their fan page more engaging. The Wildfire team has been working hard over the past couple of weeks to adapt our platform so that companies can get the optimal results from their promotions in Facebook while still adhering to Facebook's new guidelines. Any business or agency that uses our platform can be sure that their promotion is compliant with the Facebook Promotion Guidelines. Here are some 'highlights' of the new guidelines and the changes we've made:

Publicizing vs. Administering

The big distinction that Facebook makes in their new policy is between 'publicizing' and 'administering' a promotion on Facebook. 'Publicizing' a promotion means that you promote, advertise or reference a promotion in Facebook, but you do not collect entries or draw or notify winners in Facebook. 'Administering' a promotion means you both publicize it, collect entries and draw/notify winners in Facebook.

Publicizing a Promo DOES NOT REQUIRE Facebook Approval

All companies/organizations can 'publicize' promotions in Facebook without needing any special permission. Wildfire provides you with the ultimate solution for doing this - using our application you can easily create a promotion that displays on your Facebook fan page, you can require entrants to become a fan to access your promotion and you can spread the word by enabling entrants to publish newsfeeds. We also enable you to easily collect entries, draw winners and notify entrants, but this all happens outside of Facebook so that you do not need to seek special permission from Facebook. As always, our solution enables you to have a promotion up and running in Facebook within minutes.

Administering a Promo REQUIRES Facebook Approval

For those companies wishing to both 'publicize' AND 'adminster' their promotion in Facebook, it is now necessary to check in with your Facebook sales rep to get approval and to have your rules reviewed. Wildfire can manage this process on your behalf and if you do not have a Facebook sales rep we can help you to get one. Just drop us a line at sales@wildfireapp.com or give us a call at 1-888-274-0929 and we'll help you through this process. Please note that eligibility for a Facebook sales rep does depend on your level of spending on Facebook advertising so not all companies will be eligible to get a rep. We recommend that smaller companies use our solution to publicize their promotion in Facebook and administer it outside of Facebook, thus avoiding the need to get permission from a Facebook sales rep.

Promos Can Only Be Run Through a Facebook App (like Wildfire)

Another important change is that companies can no longer administer a promotion in Facebook without using an application, such as that provided by Wildfire. In the past many companies have run promotions by telling entrants to post a comment on the company's fan page wall, upload a photo to the company's Facebook album or click the 'become a fan' button to enter. Such promotions are no longer allowed and must be run using an application. Wildfire's contests and sweepstakes application which enables entrants to submit photos/videos/text, vote, complete an entry form, invite friends and collect entries provides a compliant way for companies to run a variety of different promotions.

Special Facebook Restrictions

Certain promotions can no longer be publicized or administered in Facebook; these include:

promotions that are open to under 18 year olds (Wildfire's promotions platform automatically excludes under 18 years olds if you're running your promotion in Facebook)

promotions that are open to citizens of Belgium, Norway, Sweden or India or countries that are embargoed by the US (Wildfire's promotions platform automatically excludes these nations)

promotions that promote: gambling, tobacco, dairy, firearms, prescription drugs, or gasoline (Wildfire's promotions platform automatically reminds companies of this restriction)

promotions that offer any of the following prizes: alcohol, tobacco, dairy, firearms of prescription drugs (Wildfire's promotions platform automatically reminds companies of this restriction)

sweepstakes that condition entry upon the purchase of a product, completion of a lengthy task or other form of consideration

Special Language Required

Facebook's new guidelines require that you include certain language on your entry form that makes clear to entrants that the promotion is not sponsored or endorsed by Facebook. Wildfire promotions platform automatically includes this language for you.

Facebook Promo Guidelines only apply to Sweepstakes & Contests

Facebook's Promotions policy only applies to sweepstakes and contests. The other formats that we offer (i.e. coupons, quizzes, virtual gifts, giveaways, 'top favorites', trivia and sign-up forms) are not affected by Facebook's Promotions policy and nor, of course, are our solutions for Twitter and websites.

If you have any questions about the Facebook Promotions Guidelines or the changes we have made to our platform so that you can easily comply with the new changes, please dont hesitate to contact us at info@wildfireapp.com or call 1-888-274-0929.

NOMINATE WILDFIRE: 'The Crunchies' Awards!

Nominations for the 2009 Crunchies Awards are now open and we'd be super grateful if you'd consider nominating Wildfire for the "Best Bootstrapped StartUp" category. The Crunchies are described as the 'Oscars' for the tech world and are hosted annually by TechCrunch, Gigaom and Venture Beat. If you think Wildfire is worthy of being included among the best bootstrapped companies of 2009, please click on the link below to nominate us. Thanks, in advance, for your support!

Nominate us here: http://bit.ly/1KcIFs

NEW PRODUCT LAUNCH: Sweepstakes for Twitter

We were very excited to recently launch our first marketing product for Twitter! Our Twitter sweepstakes solution provides an easy, powerful way to build your Twitter followers and spread the word via Twitter and the best part is that you can have your sweepstakes up and running within minutes. You can also use our solution to simultaneously run a sweepstakes in Twitter, Facebook and on your website. Thanks to our integration with the Twitter API, consumers will automatically become your Twitter follower when they enter your sweepstakes (though you can enable them to 'opt-out') and they can also automatically tweet their followers to increase their changes of winning. To reward for creativity and influence, entrants will only increase their chances of winning based on how many of their followers engage with the sweepstakes (not simply on whether or not they choose to tweet about the campaign). Many sweepstakes currently being run on Twitter (e.g. 'retweet this message to go into the draw to win...") lack legitimacy because they do not provide a way for entrants to access the Official Rules or provide their contact information (e.g. email address or mailing address) and nor do they provide a way for the company to easily and accurately randomly draw the winners. Our technology provides company with an easy way to run legitimate sweepstakes while also providing the added benefit of building companies' Twitter followers and spreading the word about their brand.

Read more about our product launch on TechCrunch

HOT TIP: Building your Fan Base is More Important than Ever!

There has been a lot of big news from Facebook over the past few days and while the reaction from consumers and developers has been mixed, the news for Fan Page owners is exciting! To begin, the action of 'becoming a fan' will now be dramatically more viral because every time someone becomes a fan of your brand a newsfeed will automatically be published (e.g. "Joe became a fan of XYZ Brand"). This means that for every person that fans your Page, potentially hundreds of their friends will be exposed to your brand and many of them may choose to become your fan also. For Fan page owners, this will result in even greater brand exposure and should make it easier to build your fan base. Of course, you still need to give Facebook users a reason to want to become a fan of your brand - that's where Wildfire's tools can be so powerful (FYI, last week we launched a campaign for a nationwide gifts company that generated 100K fans in just 4 days!).

Also positive are proposed changes to the friend invite (otherwise known as "Facebook Requests") functionality of fan page applications. Currently, when users wish to invite their friends to engage with a Fan Page application they choose from an alphabetical list of all their friends. Given that the average Facebook user has 150 friends, this makes it very time consuming for users to carefully select relevant friends and many end up either not inviting their friends or randomly selecting friends (usually those with names beginning with 'A'!). According to new changes proprosed by Facebook, the new friend selector will include better ways to categorize and sort friends so that users can more easily select those friends for whom a given invitation will be particularly relevant. We anticipate that this will result in a much higher response rate to friend invites.

Finally, Facebook also announced exciting plans with regard to Fan Page analytics. Details are limited at this stage, but according to Facebook they will soon be providing a richer analytics experience for Fan Page owners, which should make it easier for Page owners to evaluate the performance and value of their fan interactions.

NEW: Partnership with Email Software Campaign Monitor

We're excited to announce a partnership with Campaign Monitor, a leading provider of email marketing software (read integration tutorial). We received a lot of feedback from our customers that they would love to have an automated way to transfer the leads they collect via their Wildfire campaigns to a third party email software. To service this need we've partnered with the great team at Campaign Monitor, who arguably provide one of the best email software solutions in the world. Now you can take your campaign leads from your Wildfire account and automatically sync them to your Campaign Monitor account; thus combining the best of both worlds - the power of Wildfire to grow your email subscriber base and the beauty and simplicity of Campaign Monitor to communicate with this base. The setup process is very easy and takes just a few minutes. For more information on how to get started please read our tutorial.

NEW: 'Share your Favorites' Campaigns

Facebook users love sharing content that enables them to express more about their hobbies, interests, likes and dislikes and one of the most popular ways to do this is via 'share your favorites' campaigns (e.g. "share your social media favorites", "pick your top 5 surf spots" or "pick your top 5 movies of all time"). We've just added 'share your favorites' to our suite of social media marketing tools so that companies & agencies can easily create their own 'top favorites' campaigns to engage their Facebook fans, their website visitors and to spread the word about their company within Facebook.

Wondering how this might fit with your particular company? If you're a clothing company you could run a "pick your dream outfit" campaign where users pick from your inventory to build their ideal outfit. For travel companies, "pick your top 5 beach destinations", "pick the top 5 countries on your travel to-do list" or "pick your favorite adventure activities" are just a few possible ideas. If you're a restaurant, how about running a "my favorite entrees at [your restaurant]" or "my favorite wines" campaign? The possibilities are endless and to make a campaign even more enticing (and to provide a powerful way to build your fans & newsletter subscribers) try combining it with our sweepstakes format (e.g. "Pick your favorite outfit and then go into the draw to win it!").

HOT TIP: How to build an effective Social Media Marketing Campaign

In one of our last posts we gave you tips on how to create engaging, viral campaigns. But creating an engaging campaign is just one piece of the puzzle; equally important is coming up with campaigns that meet your business goals. There are many easy ways you can do this - if your goal is to drive sales, consider combining a coupon with your campaign (e.g. after entrants have entered your sweepstakes, quiz or contest use our coupon solution to provide them with a discount voucher). If your goal is to educate consumers about your products, weave this into your sweepstakes entry process (e.g. Zappos ran a shopping spree sweepstakes with us which required entrants to choose the clothing items they'd want to win from zappos.com and then input the clothing SKU numbers into the sweepstakes entry form). User generated contests are also powerful ways to educate consumers about your brand (e.g. Facebook ran a contest with us that required entrants to submit stories about how Facebook is doing good in their community) and so too are quizzes (e.g. check out the quiz currently being run by Snapple that helps entrants decide which of the Snapple flavors would be best for them). If your goal is to build your newsletter mailing list, Facebook fans or Twitter followers, sweepstakes and contests provide a powerful way to do this, but make sure that your promotion is tailored to attract those consumers who are most likely to consume your company's products. For example, if you're running a sweepstakes be sure to choose a prize that you think is especially appealing to your specific target demographic (i.e. don't offer the chance to win a MacBook Pro if you're trying to promote luxury travel to an audience of retirees!)

The Selena Gomez campaign currently running via our platform is a great example of how to tie in the power of social media with specific business goals. Selena Gomez, a star on the Disney channel, is in the process of launching her music career. She decided to run a user-generated contest via Wildfire that asks entrants to submit a photo demonstrating what they are doing to promote Selena's new album. Many thousands of entries have been submitted and these include user-generated videos, posters, side-walk chalkings, billboards, tshirts, events, websites and more promoting Selena's album. What's great about this contest is that it not only has powerful reach within the social networks (thanks to the newsfeeds and friend invites sent by entrants and voters, hundreds of thousands of people have been exposed to the contest) but also in the 'real' world (Selena's album is being promoted via posters, events, chalkings and more).

NEW: Quizzes for Facebook Fan Pages & Facebook Connect

We are excited to introduce a new, engaging promotion format: quizzes. No doubt you have seen quizzes showing up in your Facebook newsfeed; they can be highly engaging and viral because they allow for self-expression. While many of the quizzes that show up in the newsfeeds are trivial, when done right they can be both highly viral and highly relevant to brands. For example, if you're a travel company you could run a quiz that tells users what kind of traveler they are and then present users with some suitable trip suggestions. If you're a clothing retailer, a 'what's your style?' quiz would be a fun way to spread the word about your company and present users with targeted clothing suggestions. Our quiz format is easy to use and enables you to create fully customized quizzes, upload custom graphics, custom newsfeeds, product information and more. We also enable you to combine quizzes with sweepstakes or coupons, which is a powerful way to create campaigns that are both highly viral (quizzes are a great way to encourage consumers to publish newsfeeds) and generate leads (via sweepstakes) or sales (via coupons). For example, you could run a quiz 'what kind of bride are you?" and then direct people for the chance to win a dream honeymoon and/or a discount voucher for 20% off wedding invitations.

IMPROVED: Coupons for Facebook Fan Pages & Facebook Connect

Want to be able to individually track your coupon sales or ensure that coupons are only redeemed once? We've now updated our coupon solution to allow for the upload, display and tracking of unique coupon codes (i.e. each coupon redeemed contains a unique code). Jamba Juice launched a campaign this week ('Jamba Bucks') that uses our unique code functionality in a very unique way. They are giving out coupons via our Facebook Connect Product and Facebook Fan Page Product that can be redeemed at Jamba Juice stores. When consumers redeem the coupons they either recieve $1 off their purchase or they may find they are the lucky recipient of one of the many thousands of prizes that Jamba Juice is giving away, including cash prizes of $10,000! To make Jamba's campaign even more fun and viral, we have combined it with our virtual gift solution so users can send Jamba Bucks to their friends in the form of fun, Jamba-branded virtual gifts like smoothies, bucks, and cartoons.

NEWS: Awesome New Office

We're excited to have moved into a new office! It's nothing fancy but very functional - perfect for a lean start-up. If you're ever in Palo Alto and feel like stopping by, our new office is located just around the corner from Facebook Headquarters (almost) at 3485 El Camino Real. We'd love to see you!

SXSW Panel 2010: Facebook Fan Pages

We're excited that our CEO, Victoria Ransom, is among the speakers for the suggested Facebook Fan Pages panel at SXSW 2010. Find the bios of the panelists below and CLICK HERE to vote for the panel. A big shout-out to Dave Kerpen from The KBuzz who's organizing the panel!

Hazel Dircksen

Socialbees was founded in November, 2008 by Hazel Grace Dircksen, a consultant and entrepreneur based in Silicon Valley, Hazel Grace has helped nearly 50 businesses and non-profits leverage social networking tools to expand visibility and reach new audiences.

Nick O’Neill

Nick is the creator of AllFacebook.com and the Social Times. A serial entrepreneur at heart, Nick has spent the past 9 years developing creative solutions for individuals on the web. Working from within agencies and startups, he has gained significant experience working with clients and overcoming extreme challenges.

Justin Smith

An early-stage entrepreneur living in Silicon Valley, Justin is currently the founder of Prophetic Media, which runs Inside Facebook and Inside Social Games. Justin is intrigued by the untapped potential of social utilities and new models for media businesses.

Victoria Ransom

As CEO, Victoria has led Wildfire to profitability in just one year and has built a client list that includes major brands and agencies including Facebook, Pepsi, Unilever, Sony, AT&T, Ogilvy, Publicis and Fleishman Hillard. Thousands of small and medium-size businesses all use Wildfire's turnkey marketing solutions. Wildfire is a two-time winner of the fbFund; investors include Facebook, Accel Partners and the Founder's Fund.

Hot Tip: How to Run an Engaging User-Generated Contest

You don't need to be a big brand with a huge marketing budget to run a user-generated contest that spreads like wildfire. Non-profits and small businesses are currently running contests with us that are generating thousands of submissions and are reaching tens and, in some cases, hundreds of thousands of consumers via newsfeeds, friend invites and sharing. Why are these contests doing so well? We've noticed a couple of important success factors:

1) Contests that focus on topics that people feel passionate about tend to generate the greatest interest. We've seen highly successful photo and written contests that focus on pets, children, sports (e.g. surfing, skiing, mountain biking), hobbies (e.g. cooking, travel), and affinity groups.

2) Contests that make it easy for entrants to submit their content tend to generate more submissions. Asking entrants to submit photos that they likely already have in their Facebook photo album (e.g. photos of travel, kids, pets, hobbies) or that they can easily snap using their mobile phone will tend to result in more entries. Likewise, if asking for written content its best to keep word limits reasonably low. Video contests require quite a lot of effort on the part of entrants so generally result in a much lower number of entries - but if the content is good, these can be very viral.

New Format: Sign-up Form for Facebook Pages

Looking to add a newsletter signup to the wall tab of your Facebook fan page or a sign-up form that feeds data from your Facebook fan page to your website? If so, our latest tool, an easy signup/questonnaire builder is exactly what you need.

With our signup/questionnaire format you can create an attractive signup form that you can place on the wall tab of your fan page (ideal for getting newsletter signups). For longer questionnaires, sign-up forms or surveys you can create a custom tab on your fan page that includes your form and custom banners. If desired, you can link the sign-up form on your fan page with a signup form on your website, so any data that consumers provide while signing up on your fan page will pre-populate the fields of the sign-up form on your website. This is ideal if you want to provide an abridged sign-up form on your fan page and then drive consumers to a more extensive sign up form on your website. For generating leads, building newsletter subscribers or gathering customer feedback, our signup/questionnaire builder is a powerful, easy-to-use and cost effective solution.

New Support Feature: Live Chat

Do you need help setting up your Wildfire campaign? You can now reach us instantly from your Wildfire account.

Next time you log-in, check out the "Questions about Wildfire?" box in the lower right corner of your screen to chat with us in real-time! We're happy to help you brainstorm campaign ideas, navigate the campaign set-up process or discuss any suggestions that you have for making our Campaign Builder better for you. We are ready to start chatting with you right now!

New Format: We've Combined the Viral Power of Voting and Sweepstakes

Gatorade is the first to use our latest and most powerful campaign format - a combination of voting and sweepstakes. This format will soon be available to everyone on our platform.

Different campaigns are viral for different reasons. Voting formats are often viral because they involve self-expression. Voters like to broadcast their opinion to their friends (in the case of Gatorade, for example, voters can express which moment in Michael Jordan's career they think was the best) by publishing newsfeeds....which results in more people learning about the campaign....which leads to more newsfeeds being published.

Sweepstakes, on the other hand, are extremely powerful because they enable companies to gather information about their users (contact info, email address etc) and to encourage them to become fans of a company's fan page and/or join a company's newsletter. Sweepstakes that utilize our 'social' prize format (see below) are also highly viral because they encourage entrants to invite their friends. A voting campaign combined with a sweepstakes (e.g. "Vote for your favorite Michael Jordan moment and then enter the sweepstakes for the chance to meet Michael Jordan") offers the best of both worlds - a highly viral, newsfeed driven campaign plus a powerful way to generate leads and build fans.

By combining the viral strengths of these two campaign formats, we've created the most powerful Facebook marketing campaign format on the web.

Insider "Tips": Successful Campaigns Offer Social Prizes

If you're looking to run a sweepstakes that spreads like "Wildfire" one trick is to offer a "social" prize. A social prize is one that can be shared among the winner and several friends, for example, "tickets for you and 4 friends to a concert," "a night out on the town for you and 3 friends," "the ultimate clothing shopping spree, electronics package, weekend getaway etc.... for you and 2 friends."

When offering a "social" prize, entrants are encouraged to name the friends they'd want to share the prize with if they were to win. Our system then automatically updates entrants (via email or Facebook notifications) when a friend accepts their invitation and gives entrants the chance to go back and remind their friends or invite new friends. This format can be highly viral; some campaigns currently offering a "social" prize have grown the initial base of entrants by 5+ times thanks to the viral spread of friend invites and newsfeeds.

Check out the campaign we're currently running for Britney Spears for an example of a "social" sweepstakes.

Flexible Campaign Design with CSS Stylesheet Editor

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Good design is something we value very highly and we know its something companies & agencies using the Wildfire Promotion Builder platform value highly too. For this reason, we've worked hard to create the perfect feature set so that companies & agencies can create visually stunning campaigns in a streamlined and easy way and launch them on a Facebook Fan Page, a company website (via Facebook Connect), MySpace and Ning with just a few clicks.

We're excited to see our customers taking advantage of these tools, in particular our custom CSS functionality which enables users to fully customize the look and feel of their campaign. Here are three recently launched campaigns that we think deserve a shout-out thanks to their awesome design: AXE Campaign, P!NK Campaign and AT&T Campaign.

P!NK launches campaign with Wildfire Promotion Builder

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Check out the P!NK campaign we launched today and while you're at it, go into the draw to win concert tickets for you and 10 friends and the opportunity to hang out with the P!NK in person! Using Wildfire Promotion Builder, P!NK was able to get her promotion up and running within a day and to simultaneouly run it on her website via Wildfire-powered microsite that's automatically integrated with Facebook Connect.

Introducing our Rockstar Advisory Team

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We're very excited to introduce our new team of rockstar advisers: Dave McClure, Dave Morin, Sebastien de Halleux, Yee Lee and Hiten Shah! Wildfire Promotion Builder is fortunate to have been chosen for the second time to participate in the fbFund program being run this summer for the winners of the latest round of the fbFund. As part of the program, we've been paired up with a team of industry experts and superstar entrepreneurs to help advise us on the evolution of our product and our company. Getting access to an awesome advisory team is just one of the many great benefits of fbFund REV, a 10-week incubator program that provides access to expert speakers, events, advice and office space for the twenty-three social media startups hand-picked by the fbFund. Thanks to Facebook, Accel Partners and the Founders Fund for providing this awesome opportunity.

Learn more about our fbFund REV advisory team:

Dave McClure (Startup Investor @ Founders Fund)

Dave Morin (Platform & Facebook Connect Evangelist, Facebook, Inc.)

Sebastien de Halleux (Founder & COO, Playfish)

Yee Lee (Entrepreneur, Advisor, Seed Investor)

Hiten Shah (Founder & CEO, KISSMetrics)

Wildfire Selected for AO Global 250

We are proud to have been chosen as a nominee for this year's AlwaysOn Global 250 Top Private Companies Competition. For several years now, AlwaysOn has looked for the top emerging private companies that are creating new business opportunities in the global technology industries, and we are honored to be nominated under the Enabling Tools and Devices category.

The AO Global 250 represents the best emerging innovators and recognizes private companies that demonstrate significant market traction and pursue game-changing technology.

The winners of this competition will be announced in late July and honored at The AlwaysOn & STVP Summit at Stanford, July 28-30, 2009 at the Francis C. Arrillaga Alumni Center at Stanford University in Palo Alto, CA. Read more...

Wildfire among first Facebook Verified Apps

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Hey everyone! We are super excited to announce that our Promotions application for Facebook Fan Pages is one of the few Facebook applications that got officially verified by Facebook. Facebook opened the program to interested developers several months ago and has been overwhelmed by the positive response and passion of these early participants. Facebook's Application Verification Program gives developers an opportunity to demonstrate their commitment to providing trustworthy user experiences in their applications. Users of Verified Apps can feel confident that these applications strive to be transparent about how they work and respect social expectations between friends.

All this is great news for businesses who use our Wildfire Promotion Builder platform to run sweepstakes, contests, coupon giveaways and other interactive promotions on Facebook because being verified provides us with a higher daily allocation of friend requests and notifications per user than non-verified apps. It also provides us with a premiere, page one listing in the application directory, making it easier for consumers to find promotions running via our application. So our ability to help companies build their fan base, drive leads, engage Facebook users and spread their word via interactive promotions, is now even stronger.

Click here to learn more about Promotions for Fan Pages.

BREAKING: Google's Nic Bennett joins Wildfire Promotion Builder Team!

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We are very excited to announce that Google's Nic Bennett will be joining our team as Sales & Account Manager! Nic is a true Google veteran, having been at the firm for almost seven years. He joined Google when the salesforce had fewer than 50 employees, and since then he has helped to build sales within several groups at Google, both within online (Adwords) and offline advertising. He also spent half a year in India helping to establish an account management team for Adwords. Having seen Google grow from a scrappy startup to one of the biggest companies in the World, Nic is again ready to experience the fast pace and excitement of building a startup - this time a cutting edge technology for the online promotions industry. With his extensive experience in sales and wealth of valuable contacts, Nic will be an invaluable asset to Wildfire Promotion Builder; we are very excited to welcome him to our team!

Wildfire Promotion Builder Among Top 4 Finalists for ClickZ Marketing Excellence Awards

Wow! We are thrilled to have been named a finalist in the ClickZ Marketing Excellence Awards. Wildfire Promotion Builder is one of four finalists in the Social Media Marketing Platform category and one of twenty finalists overall. Chosen from over 1,000 entries and sharing the finalists' list with many highly successful (and in some cases, publicly traded) companies like Omniture, Responsys and CoreMetrics is pretty exciting. The ClickZ awards recognize "achievement and innovation in online marketing technology products and services" and entrants are judged on their potential to help marketing executives innovate, measure and achieve goals, and integrate with other digital marketing tools. The winners will be judged by a panel of industry practitioners and announced on June 1st....we have our fingers crossed! Find more details on the ClickZ Website.

Wildfire launches Facebook for Good Campaign

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In celebration of reaching 200 million users, Facebook is launching "Facebook for Good" - a campaign to allow Facebook users to share stories about how Facebook has made a difference in their lives and communities. We're excited to have been chosen by Facebook to power this campaign. We ran a similar campaign for Facebook last Fall and it resulted in some amazing stories - from people who were using Facebook to overcome serious illnesses and disabilities, raise funds for important causes or organize support groups, to others who had found long lost relatives - fathers, siblings, birth parents via Facebook. Via our app, people can upload photos, vote for their favorite stories and post comments. So check out Facebook for Good and post your own story today!

Wildfire runs Facebook Site Governance Vote

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Something big is happening today....something that will effect hundreds of millions of people worldwide....and we're excited to be involved! Today Facebook will launch the vote on its existing and newly proposed Terms of Service, enabling all Facebook users to have their say on how Facebook is governed. And we're proud and excited that Wildfire Promotion Builder was chosen to run the entire voting process! Facebook wanted a multi-lingual (English, Spanish, German, French and Italian) solution that was turnkey (why build an application from scratch when tried and tested solutions like Wildfire Promotion Builder already exist?), was robust and scalable enough to handle tens of millions of votes and could be deployed quickly. Wildfire's Promotion Builder, which enables companies and agencies to easily create and manage their own interactive promotions (e.g. voting, contests, sweepstakes, giveaways, coupons) and to simultaneously publish them within Facebook and on company websites was exactly what they needed. In fact, this is the sixth major campaign that Facebook has run using Wildfire Promotion Builder since we launched our product six months ago. So get out and vote today and have your say in how Facebook is governed.

Facebook Public Profiles: Why should your company have one?

Want to learn why the recent redesign of Facebook's Public Profiles presents such a great opportunity for your business? Check out this short video to find out.

Langganan: Postingan (Atom)

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