Facebook users love sharing content that enables them to express more about their hobbies, interests, likes and dislikes and one of the most popular ways to do this is via 'share your favorites' campaigns (e.g. "share your social media favorites", "pick your top 5 surf spots" or "pick your top 5 movies of all time"). We've just added 'share your favorites' to our suite of social media marketing tools so that companies & agencies can easily create their own 'top favorites' campaigns to engage their Facebook fans, their website visitors and to spread the word about their company within Facebook.
Wondering how this might fit with your particular company? If you're a clothing company you could run a "pick your dream outfit" campaign where users pick from your inventory to build their ideal outfit. For travel companies, "pick your top 5 beach destinations", "pick the top 5 countries on your travel to-do list" or "pick your favorite adventure activities" are just a few possible ideas. If you're a restaurant, how about running a "my favorite entrees at [your restaurant]" or "my favorite wines" campaign? The possibilities are endless and to make a campaign even more enticing (and to provide a powerful way to build your fans & newsletter subscribers) try combining it with our sweepstakes format (e.g. "Pick your favorite outfit and then go into the draw to win it!").
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