If you're looking to run a sweepstakes that spreads like "Wildfire" one trick is to offer a "social" prize. A social prize is one that can be shared among the winner and several friends, for example, "tickets for you and 4 friends to a concert," "a night out on the town for you and 3 friends," "the ultimate clothing shopping spree, electronics package, weekend getaway etc.... for you and 2 friends."
When offering a "social" prize, entrants are encouraged to name the friends they'd want to share the prize with if they were to win. Our system then automatically updates entrants (via email or Facebook notifications) when a friend accepts their invitation and gives entrants the chance to go back and remind their friends or invite new friends. This format can be highly viral; some campaigns currently offering a "social" prize have grown the initial base of entrants by 5+ times thanks to the viral spread of friend invites and newsfeeds.
Check out the campaign we're currently running for Britney Spears for an example of a "social" sweepstakes.
0 komentar:
Posting Komentar