Hey everyone! Welcome to the very first post of our newly created blog. In addition to keeping you up-to-date with new product developments and happenings at our company, we hope that this blog will serve as a useful resource for those of you who are trying to figure out how on earth your company can effectively reach the hundreds of millions of social network users (50% of whom* log into their accounts at least once per day!). The social network crowd is a fairly illusive one as they tend to not like being marketed to and they are (at least in my experience) pretty good at ignoring banner ads. We think we've developed a handy tool for reaching them (in a way that benefits both users and companies) so we look forward to sharing this with you along with our two cents on how best to market on social networks. We'll also, no doubt, keep you posted on the joys and troughs of launching a new business (especially when your business partner is your fiance!). So far it's been mostly joys (despite many sleepless nights and long working weekends) but, as with any startup, I'm sure there'll also be many tough spots. Anyway, thanks for reading and please do drop us a post if you have any comments or questions.
* according to Jupiter Research
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