The alpha/invitational version of our app has launched! After all-nighters pulled around the globe (many thanks Masaki in Japan, Gugod in Taiwan, Erkki in Estonia and Alain in Boston!) our Wildfire application is finally live and ready for users. So please help us out by applying for an invite at www.WildfireApp.com and telling us what you think. All feedback is very much appreciated!
So what, you're probably asking, is the Wildfire App? It's a handy tool for businesses to create online promotions (e.g. sweepstakes and contests) that are integrated with the viral features (e.g. friend invites, newsfeeds, minifeeds) of social networks. So for any one person that enters a promotion via our app, scores of their social networks friends will hear about it too and the promotion will spread virally. We've especially designed our product so that it's simple and cost-effective enough for even the smallest business to use; you can literally have a sweepstakes or contest up and running in minutes. We enable you to create attractive banners (or you can upload your own) and you can post these on your website, your company's social network page(s) or both.
For those of you who are not regular participants in online sweepstakes and contests, you'll probably be surprised how popular these things are. A whopping 80% of all online users have entered online sweepstakes and 50% enter them at least monthly! According to Jupiter Research*, offering sweepstakes online is one of the most effective ways to attract large audiences to a viral campaign. For example, company pages on Facebook and MySpace that offer contests on average acquire twice as many friends as pages without contests**.
So check out our app at www.WildfireApp.com. We'd love to get your feedback!
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