Wildfire by Google - Enterprise-class social marketing

Remember the day your company created a handful of social accounts to “see how this social thing worked?” And when you realized you should also be creating custom content for each of your brands and regions? And how about when you moved beyond PTAT and +1’s and started talking leads and sales instead?


In less time than it took Psy to topple Justin Bieber, social marketing has transitioned from being managed by a “lone wolf” with little oversight, to becoming a core part of every marketing campaign. As we’ve seen, the opportunities to increase sales, extend your reach and be more relevant to your customers on social are enormous, but so is the complexity. The average enterprise brand has almost a dozen people working on their social media alone, and over 170 social properties (Altimeter). We have many clients managing large teams of globally distributed users across hundreds or even thousands of social properties. It can be overwhelming, inefficient and risky to build your brand on social without a technology platform that unites your social marketing across activities, teams and properties. That’s where we can help, with Wildfire Social Marketing for Enterprises.

Though you may best know us as one of the pioneers in Facebook social promotions, we've undergone a significant transformation since early 2011. We’ve been busy building an enterprise-class Social Marketing Suite that serves some of the largest brands in the world  -- 31 out of the top 50 global brands, to be precise. We’ve always built our product for the largest and most sophisticated marketers, and now as part of Google, we’re more agile, more secure, more scalable and more global than ever before.

The Wildfire Social Marketing Suite has all the integrated tools you need (Ads, Pages, Promotions, Analytics and Messages) to find new customers, build your brand and drive revenues on social. Underlying these tools are a set of governance, collaboration, reporting and support capabilities that we’ve specifically created for today’s social-ized global enterprise.

Governance and Compliance

• Custom teams : A flexible and customizable role-based approach to creating custom work groups. Your users can be part of multiple teams, with different levels of access per team
• Custom workflows : Automated approval processes so that the right people in your organization approve every post
• Rules-based post moderation : Pre-defined rules automatically trigger an action (such as flagging, deletion or routing) when certain words are posted on your social properties by your consumers
• Audit logs: Records all your users’ activities within your organization to track back unauthorized or compromising behavior

Collaboration and Efficiency

• Batch uploader : Allows efficient collaboration on, and scheduling, of all upcoming messages in a shared spreadsheet, which can be uploaded at once for instant scheduling
• Central messages calendar : A shared calendar for all your brand’s users and teams to see which messages are scheduled to be sent. View by social property and by originating team (i.e. the ACME brand team)
• Keyword filtering and auto-routing : Scales your marketing and customer service teams by auto-routing incoming messages based on keywords. If someone’s crying for help, get them to customer service pronto. If someone’s making a product recommendation, get that to your development team without having to manually route it.

Custom Reporting

• Role-specific editable reports : Enables customization of your reporting for any member of your organization - easily create high level aggregate reporting for your VP of Marketing, or let each of your social managers drill down to the details to see property or campaign level performance.





Strategic Advice










Customized account strategy : We’ve worked with thousands of clients - more than any other vendor - and we put that experience to good use every day. We go beyond advising on individual campaigns (although we think we do that pretty well). We’ll work with your team on an ongoing basis to implement an organizational structure, messaging strategy and integrated marketing plan that supports your business goals.

Social marketing is serious business, but that doesn’t mean it can’t also be fun. With Wildfire’s technology and support, we’ll do the heavy lifting for your enterprise so you can focus on creating authentic connections with your customers, and providing real value for your brand. 

Download our white paper to find out more, or give us a call . We’d love to talk.