Wildfire Social Marketing Suite 2.0 Launches

Since launching Wildfire Social Marketing Suite more than a year ago, we’ve continuously extended and enhanced the Suite to deliver increasing value for clients at an incredibly rapid rate. We’re proud of the strong uptake in the market – and are hugely grateful to our clients for all the great feedback and encouragement along the way.

Today, we’re very excited to announce Wildfire Social Marketing Suite 2.0, which introduces some exciting new capabilities for our clients. Our new website provides more in-depth information, but here are a few highlights:

• Social Ad Optimization. Wildfire 2.0 introduces our new social ads offering, featuring tight integration with Adaptly, the leading provider of ad optimization technology. This allows you to plan, purchase, manage, and optimize your social ads across multiple networks – so that you minimize your ad cost while maximizing your ad impact and engagement.


• Extended Multi-network Support. Wildfire Suite 2.0 provides the industry’s broadest support for social marketing across networks, including Facebook, Twitter, LinkedIn, YouTube, Google+, and Pinterest.


• Enterprise Management and Control.  We are introducing powerful new management and control capabilities, including role-based permissions, workflow, and audit trail.

There’s a lot more to come. Imagine a future where consumers can allow the brands they love to make them special offers, where brands can give their best consumers VIP treatment and let them deliver real 1-to-1 feedback. We're really excited to work with our partners at Facebook, Twitter, LinkedIn, and YouTube to make this vision a reality – this is an exciting long-term journey, and we’re here to help our clients every step of the way.