Initial results show 60% reduction in cost per lead when combining Wildfire with LinkedIn ads
We’re excited to announce that we’ve partnered with LinkedIn to bring our Social Media Marketing Suite to the LinkedIn platform! With Wildfire, companies on LinkedIn can create and manage social promotions to generate leads and grow their followers. Coming soon, they will also be able to publish messages to continually engage their audience and measure indepth analytics about the performance of their LinkedIn company page. We have gained extensive experience building a comprehensive social marketing product on Facebook and Twitter, and are now excited to bring these tools to the LinkedIn platform.
For all marketers, but especially B2B marketers, this is exciting news! Our initial tests show that running a Wildfire promotion in connection with a LinkedIn advertising campaign can double ad click-through rates and decrease cost per lead by more than 60%. Additionally, our tests have shown that the viral sharing rate for LinkedIn users can be up to several times higher than on other leading social networks.
With its over 120 million worldwide users, LinkedIn serves as a powerful venue for companies seeking to interact with customers and prospects, build positive brand awareness, and drive revenue. Consider the latest statistics:
- Approximately two professionals sign up to join LinkedIn every second
- Executives from all Fortune 500 companies are LinkedIn members
- More than 2 million companies have LinkedIn Company Pages.
As Adweek recently noted, “Attracting followers now, while the feature is still relatively new, will cost much less than courting them down the road, when brands might have to lure them away from rival companies they’ve already decided to follow.”
We will be hosting a FREE LinkedIn Marketing Webinar to chat about what our partnership means for marketers and how B2B companies can best use LinkedIn for social media marketing.
Webinar: Register Now!
Now is the time to for you to incorporate LinkedIn into your social marketing strategy, and Wildfire is uniquely positioned to help you do so. To get started, here are three tips to help your company get the most out of LinkedIn:
Tip #1: Build Your Presence
A fast and easy way to build a large, active follower base is to create incentives through promotions. Create brand awareness, solicit product reviews and encourage attendance at professional conferences by running sweepstakes, contests, and discount campaigns that entice users.
Wildfire allows you to get up and running quickly with a turnkey marketing platform. When your promotion is ready, simultaneously publish it across multiple channels, now including LinkedIn, to reach your audience wherever they engage. Your branded promotion turns your LinkedIn page into a communication hub for followers.
Tip #2: Tap into Viral Sharing
Wildfire promotions seamlessly integrate with LinkedIn’s platform and allow you to tap into the network’s viral power. Users can share your company’s promotion with their LinkedIn networks, newsfeed, groups and specific users. Beyond promotions, use LinkedIn’s inherent sharing functions to spread news about your brand, upcoming product launches, to crowdsource new feature ideas, and more.
Tip #3: Follow & Learn From Your Results
Most successful promotions are supported by marketing efforts within and outside of social networks; track the most effective referral sources--advertisements, newsletters, your company page, etc.--for your campaign with Wildfire Analytics.
Our tests show that running a Wildfire powered promotion in connection with a LinkedIn advertising campaign significantly improves click-through rates and reduces cost per lead. With promotions and analytics, you can easily determine how to get the most out of your advertising dollars! Finally, the LinkedIn profiles gathered from promotion entrants provide high quality lead generation and insights. Use these metrics to find new clients, new employees and to build an engaged base of followers.
What is your company’s LinkedIn marketing strategy? We’d love to hear from you in the comments below! Also, please don’t forget to sign-up for our FREE LinkedIn Marketing Webinar.
0 komentar:
Posting Komentar