We talk to hundreds of marketers every week and we hear that same concerns over and again when it comes to social marketing:
- social marketing is complicated, there are so many different tools; why can’t I have everything I need in one easy place?
- I need results! How can I generate measurable, meaningful results?
- How do I know if I am doing well? I need to be able to benchmark against my competitors and my industry.
We’ve spent the past year working on a product that specifically addresses these concerns and are excited to officially unveil today what we believe will be the gold standard in social media marketing software.
We’re very excited about the early interest in our suite. Facebook’s marketing team has chosen to use Wildfire’s new suite to manage ten different fan pages; Electronic Arts and Virgin Atlantic are also using us to manage multiple social properties and we’re already getting great feedback from them:
“We have used Wildfire for marketing campaigns in the past and were very impressed. With the release of Wildfire's new Social Marketing Suite we are looking forward to going way beyond campaign management. It's a powerful, easy-to-use tool for social marketing and we’ve seen great results." Kyle Thorne, Social Relations Manager at Virgin Atlantic
“At EA SPORTS, we use social media as another platform to connect with our passionate fan base. Wildfire has helped us to deliver engaging, new experiences that create deeper relationships with our consumers.” Craig Malanka, Director Digital Communications
So what exactly is Social Marketing Suite, bit by bit? Here's the breakdown:
Promotion Builder
- Promotions are the #1 reason people become fans or followers of brands*. Promotion Builder allows marketers to easily execute social promotions with a step-by-step wizard for sweepstakes, contests, coupons, giveaways, group deals, and many other formats. Wildfire is known for not only offering the widest range of promotion types but also for delivering the best results in our industry when it comes to social promotions.
Page Manager- Provides easy and powerful page management for Facebook pages and other social properties.
- Marketers can create, in minutes, beautiful, custom-looking fan pages, - everything from welcome, news and customer service tabs to product display, events, holiday-themed tabs.
- We offer two options. For marketers with limited time and/or resources we offer a wide range of pre-designed templates so attractive pages can be up and running in minutes. For marketers looking for full creative flexibility, we offer a design toolkit that provides extensive creative control.
- Our library of plug-and-play social applications make it easy for marketers to create whatever social experience they like.
- Companies that operate in multiple regions can easily localize their pages to different geographies and languages.
Messenger- Allows brands to keep track of what their fans are saying about them and easily respond to their audience, all in one view.
- Messages can be scheduled for specific dates and time to save administrators time and effort.
- Messages are seamlessly deployed to one page or hundreds of pages, an efficient way for brands and agencies to manage messaging across their multiple properties.
Dashboard- At a glance tracking of the performance of a brand’s social media marketing.
- Tracks the viral spread and performance of promotions with sophisticated analytics.
- Benchmark a brand’s performance versus competitors thanks to data we collect from over 30 million Facebook and Twitter pages.
Exciting stuff, right? Social Marketing Suite is available now. To find out more about it, and inquire about signing up, please see here: www.wildfireapp.com/suite
*Razorfish.
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