The new look of business pages is currently available for voluntary upgrade, but it will be rolled out to all business pages on March 10. We recommend you wait for a few days to upgrade to the new Facebook page design since we noticed some bugs with the new page design that affect Facebook tab applications. We’re confident that Facebook will fix these issues in the coming days.
What has changed:
1) Tab applications move to sidebar: Instead of the horizontal tabs on the top of the page that used to accommodate the “Wall” and “Info” tabs and all outside applications, users will now navigate between views using a vertical panel of links to the left of the wall.
2) New photo strip at top of page: Similar to personal profiles, Facebook Pages will now have a more prominent photo strip running horizontally across the top of the page that will display photos by those most recently tagged with the brand.
3) Profile picture reduced: Where previously the dimensions of the profile picture were 200 x 600 pixels, the new design only accommodates pictures that are 180 x 540 pixels.
4) Information Box Relocation: The little box meant for a brief blurb about the brand, which was previously right below the profile picture, has been removed and placed into the “Info” tab.
5) Featured Favorites: Facebook has extended the communications abilities you have as a brand. Where before, you could only list other pages on the network as your page’s “Favorites,” now, you can actually “Like” them, behaving just like a user would (including being able to leave comments as your page on other pages).
6) Featured Pages and Admins: Now, you can show “Featured Likes” and “Page Owners” on the left hand side portion of the brand’s Facebook Page. “Featured Likes” will show other Facebook Pages you have liked and “Page Owners” will list other “featured” Page admins (you don’t have to display all of them, just the ones you want users to see) on the page just below the “Featured Likes” tab.
7) Editable Page Category: Previously, when setting up a Facebook page, you had to choose the category your brand falls under at startup, and once chosen, it could not be changed. With the redesign, you can edit the category and the sub-category in your page settings, for better accuracy!
8) De-Clutter the Wall: the redesign allows for easy moderation options, including setting the Wall to display posts made by “Everyone” or just those made by the “Page.” Users can still respond to the posts made by the Page only, so many profile admins allow only posts made by the Page to de-clutter the wall.
9) Mutual Friends and Mutual Interests: the newly redesigned pages feature sections on the right that call out Mutual Friends (that also like that page) and mutual interests (between the visiting user and the Page’s “Liked” pages.)
10) Interact as your Page: A completely new feature, Facebook has added the ability to interact with items around the social network as the brand page. In this way, you can “Like” other brand pages, interact on their Walls, and have those interactions be from your brand page, instead of your personal profile. We think this will be a great way to increase your brand awareness, by tactfully interacting with other pages and people who are influencers.
11) Enhanced 2-way communications: To enhance responsiveness or just to keep admins more in the loop, you will be able to set up notifications of page activity that go to your email, such as any new Wall posts made by fans. There are also enhanced moderation/spam settings so that you can specify lists of words or terms you want blocked from showing up from your Facebook Page wall if written in a comment by a misbehaved fan. In addition, the admin’s newsfeed will contain streaming content of activity going on from the brand page.
12) iFrame Support: Facebook has indicated that while FBML apps will remain functional for the time being, eventually they are looking to phase out FBML as the development option for applications within tabs on Facebook, moving instead to iFrames. This means that the way developers build applications on Page tabs will be consistent with the dominant way they are built on canvas pages. All Wildfire applications will remain compliant with new and previous Facebook standards and operate functionally throughout.
All in all, the changes to the business profile, which you can read about in depth here and here, are designed to better integrate brand Pages users’ experience with the rest of their time spent on Facebook. Our recommendation remains to wait on upgrading to these changes, to make sure every functionality and feature shakes out and becomes well known in time for the March 10th total roll out. As always, we will work our hardest to keep you in the know of any changes and enhancements made to Facebook’s platform.
0 komentar:
Posting Komentar