Feature Overview
With our White Label solution, promotions that are created can now require that a user become a fan of multiple Facebook fan pages before being able to enter in a promotion! Our application is the only brand marketing application on Facebook that provides the ability to mandate that users become a fan of multiple Facebook Fan Pages within one promotion. This feature is ideal for any campaigns that have co-branding between different promotion administrators or those involving a company brand as endorsed by a celebrity, athlete, or another brand. For example, the Phoenix Suns and Right Guard are using this feature with their current quiz and sweepstakes promotion. See it here through March 15!
The Right Guard and Phoenix Suns co-branded campaign is a sweepstakes to win a trip to see the basketball team play.
When a user is attempting to enter the sweepstakes, the entry form page clearly stipulates that users must become fans of both Right Guard and The Phoenix Suns in order to be eligible to enter.
As a user clicks to enter the Sweepstakes, he is shown the two Fan page buttons, and told he has to be a fan of each page in order to be eligible.
Additionally, when white label promotions are configured to mandate Fan Page sign-up, the feature works like a gatekeeper, locking the user out of official entry to the promotion unless they are confirmed by the tool to be a fan of the Facebook page in question. Below, we can see the reminder screen barring the user from entering the Phoenix Suns Right Guard Sweepstakes, telling the user that he "need[s] to be a fan" to be eligible to win."
Even if the user attempts to enter the sweepstakes without first being a fan of each page, his entry form is not processed and he is displayed a screen which reminds him that he must first be a fan of each Facebook fan page to enter.
Our application provides a more seamless user experience when it comes to acquiring Facebook fans. We display the 'Become a Fan' feature naturally into the user flow whereas most other apps force consumers to become a fan of their page before the user can even access the application to see what becoming a fan would offer them. In this way, the barrier to access and engage with our campaigns is much lower than with other apps that force users to become fans upfront.
There is no limit on the amount of Fan Pages that can now be added at one time, so co-branding and reaping all the fan base benefits has never been easier!
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