For brand marketers, YouTube, with more than 800 million users, is an incredibly powerful way to engage consumers through the magic of sight, sound, and motion. Wildfire is proud to work with YouTube as a Google Engagement Solutions Developer, helping brands tell their unique stories through video. Today we’re pleased to announce our support for the new YouTube One Channel design.
The new design introduces key changes that give marketers some great new features:
Designed for mobile
Mobile now makes up 25% of YouTube’s total views, and the YouTube iOS app has been downloaded more than 100 million times. Whether your consumers access your channel on their desktop, tablet or mobile device, they’ll see a beautifully rendered and perfectly scaled version of your brand channel page. This includes a new big cover image, which YouTube calls Channel Art.
Curated video library
“Shelves” of videos let you showcase and organize your channel’s content however you want. Create and edit “Sections” of content, so you can group your videos by most recent, most popular, or by function, such as product demos or customer support videos.
A customized welcome
You’ll be able to customize your featured video to subscribers vs non-subscribers to your channel. Subscribers get a view that helps them discover what’s new and what to watch next on your channel. For unsubscribed viewers, you can now publish a new channel trailer, which lets you highlight your channel’s value and encourage subscribing.
Guide integration with channels
The Guide is now integrated into channel pages. This means that your full channel (not just the Feed) will appear whenever a subscriber clicks on your channel in their Guide.
When will the changes take effect?
Through May 15, you’ll have the opportunity to switch your channel over to the new design. On May 15, if you have not published a custom-built page, with what YouTube refers to as “gadgets”, you will be automatically switched over. If you have built a custom page, then you’ll have till June 19 to re-build your page to fit the new One Channel specifications. But if you’ve built your custom page with Wildfire, don’t worry! Our pages were built from day one to conform to the One Channel specifications, so they’ll render perfectly in the new format.
The One Channel update is a great step forward for brands to create more customized and tailored experiences for their viewers. At Wildfire, we’re excited to bring our expertise in creating custom social pages to help brands who want to build even further engagement with their YouTube audience, such as through video contests, live streaming or built-in social sharing functionality.
Contact us if you want to learn more about how we can help save you time and money building viral and interactive experiences on your YouTube One Channel page.
