February is for Rockin': Wildfire's 12 Months of Social Spotify Playlist

The eternal opportunity to create engagement between people and companies has always been in music. Before social networks, before the internet even (doesn’t that seem ages ago!), brands sought to connect with consumers by using jingles, diddies, soundtracks, and more— all to make that coveted customer connection. We’re putting music back on the docket with this month’s “12 Months of Social” (#12mosocial) installation: a socially integrated Spotify playlist of the best artists representing at South by Southwest ®!



If you’re not headed to SXSW next month, you’ve at least got your eyes (and ears) on it. That’s why we chose February to highlight our Spotify Music Sharing template.

It’s perfect for building branded playlists that can’t wait to go viral. While any songs, or even playlists of song collections, can be added to the template and launched to the brand’s Facebook page and microsites, we themed our collection around the upcoming music festival in Austin, Texas.

Our playlist includes popular SXSW alumni artists and the most anticipated new acts of 2013. Your brand’s playlists can amp up engagement by tapping into themes your own fans love to talk about.

What’s on the calendar for March? Get ready for a little marketing madness! In the meantime, tell us what you think by dropping a note in the comments or by using #12mosocial on Twitter, Google+, or Instagram!

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Wildfire's Twelve Months of Social: where great social never stops

The quest for fan and community engagement never stops, so it can sometimes feel difficult to come up with new ideas for clever and compelling social campaigns for your marketing mix.

We understand.

That’s why we’ve committed to a year-long initiative we’re calling “The Twelve Months of Social”— every month we'll showcase a savvy new social idea: a contest or promotion, tips on running social ads, an engaging template (like January’s) that you can customize in minutes, and more. You’ll see how Wildfire keeps its social fresh and flowing, and how you can do it too.

We’ve gone all out— even the “wrapper” for this initiative is a social campaign idea: we’re using the Wildfire Daily Reveal Calendar template (which we’ve only customized the design of in order to launch) to display each new month’s app to check out.



Check out what's new this month (and get ready to rock with Spotify), or contact us to kick off your social campaign today! Tell us what you think of the campaign, too, by using the hashtag #12moSocial on Twitter, Instagram, or Google+!

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Case Studies: Scaling Social Business with the Altimeter Group

For large enterprises, managing social across teams, sub-brands, networks, regions, time zones, and languages, takes a great deal of planning and coordination. The Altimeter Group just tackled this topic in a report on how four major brands have created scalable social businesses while successfully engaging consumers: “Case Studies: Scalable Social Business.”

PUMA, a Wildfire client, is one of the brands featured in the report. With limited headcount, PUMA has successfully scaled its social presence across regions, networks and sub-brands. An excerpt from the PUMA section of the report highlights the ways in which the global apparel and footwear company uses Wildfire to do this:

“PUMA first looked to SMMS vendor Wildfire (now a part of Google), primarily to coordinate and schedule posts. Later, it would rely on Wildfire to help with moderation of spam and inappropriate content, language translation, and content targeting, as well as governance across its regional markets. Holmes notes that the regional emphases have had a clear impact. ‘The company has seen engagement grow significantly,’ she says.”

Check out the full, free report “Case Studies: Scalable Social Business” here. Comment below and let us know what you think of how these four enterprises have uniquely approached scaling for social.

Case Studies - Scaling Social Business from Altimeter Group Network on SlideShare

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