Looking for a fresh way to engage your fans and followers? While Sweepstakes and Contests are excellent for generating leads and encouraging votes, Quizzes and Trivia are great for engagement! If you want to rally your fans and users around a common theme, and challenge them to “test” their knowledge and abilities, put together a creative Trivia or Quiz application to put your users to the test! One recent example of an engaging Trivia app for Facebook was run in promotion of Guy Kawasaki’s new book, Enchantment. In preparation for the March 08th release of Enchantment: The Art of Changing Hearts, Minds, and Actions, Guy Kawasaki wanted to challenge his fans and followers with the following questions: Just how GREAT are you?
Engage Through Interaction
By putting together a compelling test, peppered with 20 questions assessing how enchanting the test-taker was, Kawasaki both gave readers a test of their skills and personality as well as a sneak peek into the content they could expect from his upcoming book. Kawasaki also had great material for consistent messaging to his audience— he could challenge them one question at a time, pulling in curious followers with an update to the page feed, or through his email list, and even on Twitter. Another powerful feature that can be added to a Trivia or Quiz application is inserting an email address field and a “Like” button right into the application. This way users who are engaged within the app see the option to insert their email address, adding themselves to your distribution list to keep the flow of interesting content between your brand and them constant.
Finally, because the test eventually returned numerical scores to the users, many had the immediate feedback that their score made them realize just how much they needed the book! Using quizzes and trivia in this way can help to drive sales of your product, as well: many of the GREAT test takers left notice on Kawasaki's fan page that the test was the reason they had placed their pre-order for the book!
If you were going to run a quiz or trivia app for your fans and followers, what would you make it be about? Share in the comments below! Meanwhile if you’re wondering if you’re enchanting, check out the GREAT test and the Enchantment book for yourself!
